Chicardi

Chicardi is an online gift shop for ladies. To sell the value of an exclusive and design gifts, we worked our fingers to the bone. To figure out customers profiles we were almost settled in Chicardi showroom when the project started. We needed to understand who and for which purposes comes, how customers choose and why they buy.

To sell exclusive goods, the brand should be exclusive itself. For this purpose, we refreshed a package logo and design and worked on the brand identity.

The trick of Main Page is a limited number of product cards. We aren’t forced a user to put something into the bag immediately. On the contrary, we tend to befriend and help a user make a decision. For that, we introduce them Chicardi Club, show a blog and discount section. One-time sales are good, but long lasting relationships are priceless.

Women loves withh their eyes. We know that and present a product card in the catalogue in a right way. To interest and attract attention, we display product shots without name, price, and description. All information and prices appear only when hovering.

To pick up a gift among 200 variants, try on, hold in hands, and make a selfie with your purchase in a showroom - it is an adrenalin released into women’s blood. In its turn, after clicking on a button Order in a classic online store, there will be only sad “We will call you.”

Chikardi works totally differently. When a buyer clicks on the button Order, they can watch the video from a Chickardi warehouse: sellers are happy to the new order, singing songs, telling jokes, making compliments, dancing striptease, and even fighting for the chance to pack and send the gift.

We changed not only the look of the website. If to really benefit the business, then on all fronts.

We helped to connect IP-telephony and retail CRM system. Now, it’s easier for managers to answer the phone, track conversions, forecast purchasing, and manage a warehouse.

Also, some delivery principles were changed. Before, managers could been talking for long hours explaining to a courier how to get to the client on time. To speed up the process, we created a module printing receipts for clients and a road map for a courier.

We managed to move away from an image of the ordinary online shop people usually mention on holidays only. Chickardi plays by different rules. Girls here are chatting, sharing secrets, having fun, and enjoy purchasing like they are in a showroom with their friends.

The growth of the key indicators in analytics and hitting the shortlist Effie Awards proof the next: