- loudly declare the brand;
- tell about its product and its benefits while avoiding technical twists;
- correspond to the level of websites of the high-cost category;
- make the culture of freesing popular.
Vintage Web Production
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Vestfrost is a Danish brand producing freezing and refrigeration equipment. It is widely known in Europe but not in Ukraine. For Ukraine, the company produces a product line adapted to the customers’ needs. However, products of such price category don’t seem credible among Ukrainians. To fix this situation, we needed to present Vestfrost as an excellent alternative to expensive brands.
To interest and engage a user, we used wow-animation — the effect of a “page freezing” continues the theme of freezing. We also don’t forget about the benefit. So we told about functions and put them into the client’s world. Main Page ends with FAQs and Freezing Encyclopedia to offer users to choose a freezer.
We added filters by color, height, volume, and cooling type.
We also noticed that women prefer vertical freezers while men stick to horizontal ones. So we described the freezers’ differences.
In Ukraine, freezing is just gaining its popularity. To desribe its advantages and alleviate fears, we created Freezing Encyclopedia. Articles and instructions explaine what, when, and how to freeze. In addition to an educational function, such a content is ranked high by search engines.
We came up with Freezing Calendar with the recommendations of what food and in which month to freeze.
Award Golden Site — Silver
Award Ukrainian Design: Best Of
KAKADU Awards — short listт
Thanks to the correct chosen content strategy, we increased the visibility of the site in Google 74 times. Aesthetics and originality of the site were appreciated by the customers of Vestfrost and the jury of many competitions.
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