Branding and Web Design. Bringing Human Experience to Digital Landscape by Darka Pastushenko October 13, 2017 After just a couple of decades of using the internet en masse and just under a decade of life with Facebook, the humanity is changing faster than ever. With humanity, brand strategy and web design have also seen a dramatic turning point in its genesis. Not only the mere physical… Read More
Web Design, User Experience, For business owners, Marketing Service Design: Engine Behind Outstanding User Experiences by Darka Pastushenko October 06, 2017 Lots of interaction and UX designers have been practicing service design for years. But the thing is that service design is not a job of designers only, but any business itself. Applicable across the board in many business processes, it is vital you utilize the concept of service design at… Read More
Web Design, Educational, Marketing Sod's Law: 9 Rules of Thumb in Web Design by Darka Pastushenko April 03, 2017 Scientific methods currently existed seem to be not enough to explain all phenomena happening in this crazy world. How to explain that a toast falls butter-side down in the majority of instances (from a designer’s hand, actually, in all)? Why does a presentation kit break a second before a… Read More
Web Design, For Designers, For Agencies, Editor's Pick, Educational How To Hire Web Designers by Darka Pastushenko March 28, 2017 Olga Shevchenko is an art director and designer at Vintage Web Production. We talk about how the best web production in Eastern Europe found its brightest web designers. So how does Vintage hire web designers? It is actually an interesting story. The point is that designers write us, not we… Read More
Web Design, For business owners, Luxury web design, User Experience 5 Anti-Principles of Web Design by Darka Pastushenko March 07, 2017 Utility, simplicity, originality, intuitiveness, and continues improvement are the basic principles of solid web design. But some things shine more brightly when being compared, so I’ve decided to highlight some most important but not most obvious conceptual mistakes which may lead to a bundle outcome. Here are my 5… Read More
Real Estate, For business owners, Luxury web design, Web Design, Web Development 6 Common Mistakes in Real Estate Website Design by Darka Pastushenko February 14, 2017 The Whip and The Chair There is a classic story of the lion tamer. A tamer holds a long, threatening whip in one hand and a small chair in front of the lion’s face in other. The whip usually grabs all the audience’s attention, but it is mostly… Read More
Web Design, Web Development, For business owners 6 Steps to Build Best Corporate Website by Darka Pastushenko January 20, 2017 Corporate websites are no longer the same In 2013, Coca-Cola made a quite provocative statement: the corporate website is dead. What did they mean? There has long been an expectation that a good corporate website had to be the definitive source of information about a company and the first place… Read More
