Health care is an honorable cause. Helping people cope with their conditions has always been one of the cornerstones of social responsibility. However, for owners and shareholders of medical institutions, health care is a business, first and foremost. And in order to identify profitability, performance and suggest a strategy, it…
Recently, one partner from the USA asked us: ‘Should marketing agency outsource web development?’ We promised to give an answer in our blog after thorough researching the US market. Now that day has come - we are going to share our findings with you! What challenges do the US marketing…
Nowadays, almost every industry is moving from offline to online due to fast moving technological advances. A website has become an essential tool for keeping businesses up to date. There are over 644 million websites, and last year 3.2 billion people used the Internet. Competition to attract users to…
When you are in the world of luxury, you cannot afford a single flaw. And neither can your website. Take hotels, for instance. How can you assure your future VIP clients that staying at your hotel is really worth their money? How do you transmit the level of premium, and…
Let’s face it: advertising is going digital – slowly, but firmly. Although TV stays the leading advertising platform even in the developed countries, the internet grinds its gears more and more with each passing year. Recent forecasts suggest that digital marketing budgets of the Top-20 U.S. companies are likely…
Let us be honest: today, almost every piece of content you can find on the Internet is produced with a mercantile purpose behind it. Every opinion, advice, expertise or even a news story have a common objective – to gain the reader. So, how do we make Internet users actually read…
There is a common misconception about UI developers and Front-End developers that they are basically doing the same job. I have heard it many times, and not just from the common folk, but also from people working in the IT industry. To settle the matter once and for all, I’…