Vintage Web Production
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Vintage
Web
Production
THE BACK STORY
Oberig is a jewelry house, whose masters draw their inspiration from the old Slavic traditions and symbols. Jewelry carries the inner power of the amulets and mystical forces of nature. It meets personal needs and grants its owners with the power of ancient symbols.
While working on a visual concept of a website, our team entirely immersed into the history of national symbolism. We wanted every visitor of the website to dive into the Oberig’s ancient legend straight away.
This is how folk graphics and the four nature’s elements appeared in the design. The wind - in soft background colors and smooth transitions; the fire - in graphic sharpening and shining of the gems. The water is revealed in animation and streamlined curves of a single detail; and the earth - in site content.
The website is a meaningful representation of an offline boutique. Here all the customers can get a close-up look at any jewelry in the brand’s collection.
For customer’s convenience, a product’s card starts with an automatic animation of zoomed jewelry, then you can see the detailed characteristics of it and place your order.
The brand provides to its customers an opportunity to make a unique personal oberig. Now you could do it online. We created a visual constructor where you can choose any parts of your future jewelry: appearance, metall, gems and symbols.
A specific script is responsible for an interface functioning. The photos load fast, and the animation works smoothly both on the website and other devices.
Awwwards - Site of the day
Awwwards - Mobile Exellence
CSS Design - Nominees Best UI/UX Design
CSS Design - Nominees Best Innovation
ADC UA - Silver
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