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Vintage
Web
Production
Bussines. Human. Urban
Vintage
Web
Production
Client
Archimatika is prominent architectural company. Its projects are aimed at increasing the value of real estate through design and fulfilling the needs of business, city, and human.
Archimatika seeks to emphasize the individual characteristics each of their projects, and try to find aesthetic, practical and cost-effective solutions that will make there projects the best in the class.
It’s never been EASIER to drive traffic to your website, and that is a great news. Because it’s never been easier, it’s never been HARDER to get people to CARE or to grab their ATTENTION. So for us the main task was to show company efficiency and scale without dry portfolio and attract clients who fully share company values.
Strategic session with the client determined the motion vector – absolutely new form needed to be found. Not only to change colors and shapes of the buttons, but to emphasize interface with geometry, minimalism and architectural clarity.
Logical way for submitting information
To make it easier for the user to assimilate a large amount of complex technical information, we chose logical way for submitting information – first, we talk about cases in short showreel, then focus attention on a scale of work, showing whole portfolio of the company. At the end, we talk about important technologies and new quality criteria of architectural solutions.
In design - geometric patterns, animation and microinteraction.
Geometric patterns and animation were used in design in support of architectural minimalism. Geometric feed allowed us to outplay the pattern. It represented grid that could be traced throughout the site. Pattern highlighted under the cursor, which added dynamism to the site.
One of the toughest challenges designers face when designing website for client is winning over visitors TRUST and CONFIDENCE. Our design work is not only a success aesthetically, but also will help client achieve BUSINESS OBJECTIVES.
Animation divided into two types— “global” and “micro animation”.
The global animation work on to impress the user. Large traced patterns, typography, change of letters when loading headlines - all this conveys the manufacturability of the company.
Micro animation took over a task to show live interface. Small animations of little objects, menu cursor movement and its transformation, the appearance of additional information on hover - all of it helps user to get used to and quickly comprehend site functionality.
We decided to use Cursor as a main interactive element. Such method alleviates the search for that cherished button which leads to full project description. Also, it aesthetically blurs the lines of web design and lets the user to go deeper into the activities of the company itself. Also this microfunction helps the to generate more sales.
Mobile adaptation
Also we focused attention to the mobile version of the site and the end-to-end integration of the brand identity into the design, where we inherited massive black lines in the fonts, so client’s identity doesn’t live separately from web. Additionally, we supported the style of the logo with harmonious graphic elements.
Archimatika is a project about the transformation of space. That is why each site element supports this idea. The idea that architecture beautifies the city and brings modern comfort to it.
WE ARE CREATING FUTURE TODAY. THE ARCHITECTURE WEBSITE DESIGN “ARCHIMATICA”
Awwwards - Honorable mention
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